W. P. Carey School of Business, Arizona State University
This workshop will expose you to two indispensable problem framing methods that you can use with your clients and collaborators to 1. ensure you are solving the right problem and 2. reduce the risk of drifting into status-quo solutions.
Leading with the user in product design is a mantra we deeply espouse. But, when it comes to service design, there are other equally important types of users to consider— like the people responsible for delivering the service.
Great experiences depend on a large number of interdependent factors, some which can be controlled, others not. I will look at some of the unique aspects of the London 2012 Olympic and Paralympic games and how with very little time and resource, a small but passionate team was able to make a big impact, not just for the 11m ticket holders but also on the organisation and the global audience. I'll also share how we made continual improvements from opening to closing ceremonies helping to deliver Britain’s personal best.