W. P. Carey School of Business, Arizona State University
This workshop will expose you to two indispensable problem framing methods that you can use with your clients and collaborators to 1. ensure you are solving the right problem and 2. reduce the risk of drifting into status-quo solutions.
Leading with the user in product design is a mantra we deeply espouse. But, when it comes to service design, there are other equally important types of users to consider— like the people responsible for delivering the service.
What happens when a service design project meets a hierarchical, divided company? You can design an amazing service, and yet at the end of the day, the organizations still has to deliver. A service design project that ignores organizational readiness is doomed to fail. How to move service projects forward in the face of such constraints? Service design usually means a change initiative.