Earlier this year, writers at the Economist decreed that data is to this century what oil was to the last one. Data has enabled new products, services, businesses, and economies. How can service designers thrive as data-savvy innovators in this new economy? What do we need to know about data, machine learning, and artificial intelligence? In this talk, I will draw from multiple research and development efforts to present relevant findings about how to design in a new data-driven economy.