Marc stickdorn sx16

Marc co-founded two startups in the field of service design: Smaply, an online software for design tools, and ExperienceFellow, a design research software for mobile ethnography. His book This is Service Design Thinking is regarded as a standard book in this field. With a background in service design and management, he consults private and public organizations. Besides this, he is adjunct professor at various universities. 

Although Marc has published many academic papers and even won best-paper awards, his PhD based on design-science research in information systems may still take a little more time. Currently, he is working on a new book This is Service Design Doing and educating teachers in Austria on service design, as service design became part of the Austrian high school curricula recently. If he’s not working, Marc loves travelling, sailing, and beer.

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