Liya james sx16

Liya is Founder and CEO of The Next Lab. Prior to that, she launched and ran Idean's Austin Design Studio. While at Idean, Liya also created the Design Leadership Academy where she trained and coached leaders in a wide range of industries like automotive, banking and consumer electronics on topics like innovation, design strategy, management and cultural transformation. When she's not traveling or working with teams to launch new businesses, products or services, you can find her spending time coaching teens how to do the same and having a ton of fun being a big kid herself.

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