Jodi Forlizzi is a Professor in the Human-Computer Interaction Institute and the School of Design at Carnegie Mellon University. Her research ranges from understanding the limits of human attention to understanding how products and services evoke social behavior. She designs and researches systems ranging from peripheral displays to social and assistive robots. Her current research interests include designing educational games that are engaging and effective, designing services that adapt to people’s needs, and designing for healthcare. Jodi is a member of the Association for Computer Machinery Computer-Human Interaction Academy and has been honored by the Walter Reed Army Medical Center for excellence in design research. Jodi has consulted with Disney and General Motors to create innovative product-service systems.