Have you ever asked yourself what or to whom you are in service to? Human-centered Design teaches us to unlock value by understanding the underlying needs and goals driving certain user behavior, to find unmet opportunities, and design better solutions. However, we rarely inquire into what drives us, the Designers, and the organizations we work for or within – why is that?

Using a generative framework for conversation and visualization the participants will work through sequence of co-creative individual and group exercises. In these exercises participants will capture the underlying drivers that govern their actions, see the relationships between those drivers clearly, and use their collective insight to co-create possible ways of (re)alignment. 

This workshop accompanies Alexander’s SX17 talk on ‘What is Service Design in service to, really?’. In the spirit of theory & practice being most powerful when they are combing attending both the workshop and talk is recommended, but not mandatory. 

Key takeaways:

–          Learn about a simple yet powerful framework to assess the forces that govern the personal and professional contexts you are operating in

–          Learn how to create In-service-to Statements using a set of simple co-creative principles & activities you can use individually & with a group

–          Experience the joy of co-creation and reflection with your peers

What exercises will be done?

–          Articulate an individual In-service-to Statement (speech-act & visual) for yourself

–          Articulate a shared In-service-to Statements (speech-act & visual) for your team, organization, or industry.

–          Articulate alignment challenges & opportunities for action (speech-act & visual)

–          Share-back of work and insight with workshop cohort

Requirements for attending:

This is a hands-on workshop with individual and group work elements – be ready to be radically open, bold and collaborative!